AI-Native Principal Designer, Product & Brand (m/f/d)

• Build what is next: You live in our customers' relative future. Push the edge of what is possible with the latest in AI, often without documentation or playbooks. 

• End-to-end ownership: responsibility for your bets from idea to production. 

• Ship fast: You can just ship things, both because you have the permission to and because you are comfortable iterating in public. 

• Make AI feel human: Develop visual and verbal identities that make powerful technology approachable and trustworthy. 

• Build brand systems for speed: Create flexible design languages that allow rapid iteration without brand fragmentation. 

• Define visual futures: Create brand expressions for products and entities that don't yet exist, establishing aesthetic direction for agentic commerce. 

• Design narrative experiences: Craft storytelling frameworks that help people understand and trust AI-powered commerce. 

   

This is what you’ll bring to the table:

None of these is a hard requirement. Most important is a desire to continuously learn and live on the bleeding edge of AI developments. At the frontier, the only constant is change, and we're looking for folks who want to thrive here.

• Bias to action: You prefer prototypes over decks, and experiments over endless discussions. 

• Self-starter DNA: You thrive in ambiguity and love figuring things out without a detailed map. 

• AI native: You default to 10x yourself with AI. You stay at the bleeding edge of emerging model capabilities and are excited about sharing what you’ve learned with others. 

• Vibe-code fluency: Hands-on experience with modern AI tools (Claude Code, Cursor, Replit, v0, Lovable, etc.) and comfortable going from concept to clickable demo in a day. 

• Product mindset: You care about outcomes, not just outputs, and design with merchants, shoppers, and developers in mind. 

• Collaborative spirit: Open to learning from and co-building with peers inside and outside Shopware. 

• Multi-modal creativity: Equal comfort designing interfaces, brand identities, marketing materials, and motion systems. 

• AI as creative partner: You use generative tools to explore hundreds of directions quickly, then apply taste to pick winners. 

• Cultural antenna: You sense shifts in digital aesthetics early and position our products and brands ahead of trends. 

• Commercial awareness: You understand that beautiful design must drive business outcomes, not just win awards. 

This is what we offer you:

• Be part of a strategic moonshot at Shopware and shape what's next in commerce. 

• Access to dedicated AI budget, tools, and the freedom to move at startup speed. 

• Company Culture: Open culture with flat hierarchies, where individual initiative is encouraged. 

• Employment Contracts: Permanent positions that offer long-term security. 

• Flexibility: Flexible working hours and options for mobile work and full-remote contracts. 

• Equipment: Freedom to choose your preferred work hardware. 

• Onboarding: Well-structured onboarding with support from a personal "buddy." 

• Work Environment: An inspiring environment with dedicated colleagues and a dynamic community. 

• Development Opportunities: Diverse opportunities for personal growth and development. 

• Additional Benefits: Attractive perks such as company pension plans, health programs, and regular team events. 

• ... and much more! 

You can get a detailed insight on our career page.

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